ROI Calculator

Podcast ROI Calculator

See what podcast visibility could do for your business

1
Your Business
Average Client Value
$3,500
Monthly Consultations
12
Current Close Rate
25%
2
Podcast Strategy (90 days)
Number of Podcasts
5
Avg. Podcast Audience
5,000
3
Conversion Assumptions
Profile Visit Rate
?
Percentage of listeners who visit your LinkedIn or website after hearing you on a podcast.
4%
Website Conversion Rate
?
Percentage of profile/website visitors who take action — booking a call, filling out a form, etc.
20%
Call Booking Rate
?
Percentage of website visitors who go on to book a consultation call with you.
20%
Podcast Lead Close Rate
?
Podcast-driven leads close 2–3× higher than cold leads because they already know, like, and trust you before the call.
40%
→
Lead Funnel
Total Listeners
25,000
↓
Profile Visits
1,000
↓
Website Visits
200
↓
Calls Booked
40
↓
New Clients
16
$
Revenue Impact (90 Days)
Current
$26,250
Projected
$82,250
Revenue Lift
$56,000
+213%
New Clients (Podcast)
16
Revenue Per Podcast
$11,200
Cost Per Client
$0
Organic media
ROI
∞ Infinite
Monthly Consultations
Without Podcasts
12 / mo
With Podcasts
17 / mo (+5)

Ready to put these numbers to work?

Get booked on the right podcasts and start building authority that converts.

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Calculations are based on industry averages and illustrative scenarios. Individual results will vary based on niche, offer strength, audience quality, and follow-up systems. This tool is intended for planning and educational purposes only.
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